ITT Technical Institute is the latest for-profit higher education provider to go big with scholarships. The institute's holding company announced in an earnings call on Thursday that it hopes to expand a pilot program to all of its campuses by the end of the year. Company officials said early returns showed that discounting tuition has had a positive impact on student enrollment. The scholarship reduces net tuition to $28,000 from $44,000, according to a written statement from Trace Urdan, an analyst with Wells Fargo Securities.