Data on How Colleges Use Social Media in Fund-Raising
Facebook continues to be the most popular social media platform used by colleges to maintain relations with current and potential donors, according to a new survey by the Council for Advancement and Support of Education. Also highly popular are Twitter and LinkedIn. But the survey found that some forms of social media -- such as blogs and Flickr -- are seeing decreased use by colleges. A report on the survey suggests that colleges are trying to become more strategic about how they use social media, and may be more hesitant to be trying everything at the same time.