Study: Football Success Boosts Applications (With a Caveat)
- Study: Affirmative action in India widens achievement gap
- Study: Grad students need more career guidance
- Study: Professional sports salary shares further evidence NCAA is a cartel
- Study: Students' previous misbehavior doesn't predict campus violence
- Study: Text messages about renewing aid boost 2-year college persistence
A successful football season causes a 17.7 percent boost in applications to an institution, but the increase is more apparent among lower-achieving students (as measured by SAT scores), according to a new paper published in the journal Marketing Science. However, victories on the field do correlate with higher selectivity, with mid-level institutions improving their admission of students with average SAT scores by 4.8 percent, wrote Doug J. Chung, an assistant professor of business administration at Harvard University. To achieve a comparable bump in applications, a university would have to either decrease tuition by 3.8 percent or increase the quality of its education by recruiting higher-quality faculty who are paid 5.1 percent more, Chung said.