The uproar over the "KUboobs" Twitter account is being called a "boobment." The account features photographs that women send in showing their cleavage with University of Kansas T-shirts and other KU accoutrements. Fans of other colleges and universities have started similar accounts. Rumors spread this week that the University of Kansas was trying to have the site -- with which it has no affiliation -- shut down. Online outrage followed, along with new hashtags such as #saveKUboobs and #IloveKUboobs. The university has denied trying to shut down the site, maintaining only that it was seeking to prevent the site's founders from selling merchandise that infringes on university trademarks for KU material. The dispute appears to have drawn more attention to the Twitter account, which now has more than 63,000 followers.