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Converse College, a South Carolina college with about 700 undergraduate students, joined the club Tuesday of 10 or so other institutions that have "reset" their tuition rates. The college said it would reduce its tuition by about 43 percent to $16,500 for students in fall 2014. The college said the new sticker price is actually close to the average cost students pay anyway. Colleges generally list higher rates than they charge most students.