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Monash University, in Australia, announced this morning that it has been awarded the right to use a .monash domain, becoming the first university awarded the right to use its own name in that way. The news was confirmed by the Internet Corporation for Assigned Names and Numbers (ICANN), which governs such matters. The decision is part of a new program in which globally recognized brands may seek their own domains, rather than remaining in such domains as .edu, .com, etc. While the university plans a transition, it will continue to use a .edu.au domain.