Facebook Most Popular Social Media Tool in Advancement

Facebook is the most used social media platform by school, college and university advancement officials, according to the latest version of an annual survey by the Council for Advancement and Support of Education, mStoner and Huron Education. Of respondents, 95 percent reported using Facebook, followed by Twitter (82 percent), LinkedIn (76 percent) and YouTube (68 percent). Those social media tools were popular last year as well. Instagram saw a major increase in use, from 27 to 43 percent of those responding to the survey.