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Bryn Mawr College is announcing today that it is dropping the vowels from its name and questioning the use of vowels generally. The college will now be known as Brn Mwr. The move is being described as the first major initiative of the college's new president, Kim Cassidy. A statement from Cassidy said: "This is the age of Twitter, every character counts. And really, what’s the difference, no one can pronounce our name anyway." The college also announced plans for an academic conference related to the institution's new skepticism of vowels. The conference is “The Hegemony of the Vowel: Incontinence and Lipogrammatics.” One of the planned sessions is "The Habermasian Response: Communicative Ir-Rationality?"

Faculty reaction has been mixed, with English professors expressing concern about the college's anti-vowel stance, particularly if it is to be applied to works of literature. See video below, where faculty discuss the issue. If you are feeling confused by Brn Mwr's actions, consider today's date.