Study Documents Impact of 'Directed' Giving Options
A new study from the National Bureau of Economic Research points to the financial advantages of letting donors designate where in a large university their money might be used. The study used two groups at Texas A&M University at College Station in which one was sent an appeal for the annual fund, and the other was sent a similar appeal, but with the chance to designate some of their gift to the college they attended within Texas A&M. The researchers found no significant difference in the rates at which donors made any gift. But those with the option to designate, if they gave, made larger contributions. The study was by Catherine Eckel and Jonathan Meer of Texas A&M, and David Herberich of the University of Chicago. An abstract of the study may be found here.