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Target has announced a partnership with Barnes & Noble College Booksellers, which will see products from Target's "college essentials" line promoted to Barnes & Noble campus bookstore customers across the country. The move is widely reported as a response to stiff competition for student dollars from online retailer Amazon. (Note: This paragraph has been changed from a previous version to correct a reference to Target's marketing arrangement with Barnes & Noble.)
Amazon has in recent years made a push to expand its physical retail space, particularly selling books, and last week announced a new “instant pickup” service at five U.S. colleges with existing same-day pickup facilities. The new service promises to place items such as snacks, phone chargers and popular Amazon electronic devices in lockers for collection in under two minutes.
