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A survey of colleges by Kaplan Test Prep finds, for the third year in a row, a decline in the share of colleges (25 percent this year) that check applicants' social media profiles during the admissions process. The figure was 40 percent in 2015. One theory about the decline is that many high school students are gravitating to social media sites such as Snapchat that are more difficult to track than popular sites in the past, such as Facebook.