The average salary of assistant football coaches at colleges with big-time athletic programs is now $200,000, according to an analysis by USA Today. (By comparison, the average salary of a full professor at a public doctoral institution is $121,000.) Two of the assistant coaches are earning more than $1 million, and several universities are spending in the seven figures for the assistant coaches as group. Clemson University's assistant coaches earn more than $4.2 million, while Louisiana State University's assistant football coaches earn more than $4 million.