Thursday, June 12, 2014 - 3:00am

There's a wide array of kids products and videos claiming to be educational. In today’s Academic Minute, the University of North Carolina at Wilmington's Matt Lapierre explores the effectiveness of marketing in spite of the lack of observable results. Lapierre is an assistant professor of communication studies at UNC-Wilmington. Find out more about him here. A transcript of this podcast can be found here.

Download Episode (2.29 MB)

 

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