Monday, July 28, 2014 - 3:00am

In today's Academic Minute, the University of Toronto Scarborough's Sam Maglio explains why names, specifically how names sound, have great influence over how/why we perceive things as we do. Maglio is an assistant professor of marketing in Toronto's department of management. A transcript of this podcast can be found here.

Download Episode (2.29 MB)

 

 

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