Thursday, January 21, 2016 - 3:00am

Are you thinking of popping the question soon? In today's Academic Minute, the University of Toronto's Ann Bowers examines how the story attached to a diamond may move the price more than the 4 C’s. Bowers is an associate professor of strategic management at Toronto's Rotman School of Management. A transcript of this podcast can be found here.

Download Episode (2.29 MB)


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