Wednesday, April 20, 2016 - 3:00am

Ads that use storytelling can be the most persuasive in getting you to pony up your dollars. In today's Academic Minute, the University of Florida's Lu Zheng examines the psychology behind narrative advertising. Zheng is an assistant professor in the department of advertising at Florida. A transcript of this podcast can be found here.

Download Episode (2.29 MB)


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