From Applicant to Alum: Building Trust Through Cohesive Campus Experiences
Learn why students—from prospective students to alumni—benefit from connected campus approaches.
Conversations about higher education and public trust often omit a key constituency: students themselves. And while data suggests that students trust their own colleges more than higher education as a whole, trust is built—or lost—in key moments and experiences across the student journey. Yet many colleges and universities are still delivering student experiences through siloed offices and efforts in ways that can undermine student success and long-term confidence in and engagement with the institution. This live webcast discussion will focus on why students—from prospective students to alumni—benefit from connected campus approaches.
Based on data, expert insights and case studies, the conversation will also explore how a lifecycle approach to events and engagement can strengthen trust, improve student and alumni outcomes, and deepen connections across constituencies. Join us to learn how institutions are breaking down silos, improving accessibility, using data and AI responsibly, and building stronger connections that drive trust, engagement and lifelong affinity.
Can't attend the webcast? You should still register—all registrants will receive a recording of the webcast and a copy of the presentation slides.
📝 Additional resources:
- “Democrats’ Confidence in Higher Ed Hits Record Low” (Inside Higher Ed)
- “Decoding Student Trust” (Inside Higher Ed)
- “Students on Academic Quality, Success” (Inside Higher Ed)
- “Beyond Belonging: Do Students Feel They Matter on Campus?” (Inside Higher Ed)
- “What is a College Net Promoter Score and Why Does it Matter?” (Hanover Research)
- “Six College Experiences Linked to Student Confidence on Jobs” (Gallup)
- “‘Big Six’ College Experiences Linked to Life Preparedness” (Gallup)
- “The Other Engagement Problem” (Inside Higher Ed)
- “‘A Foot in the Door’” (Inside Higher Ed)
- “The Experience Imperative” (Inside Higher Ed)
- “Trust Matters” (Inside Higher Ed)
- “Survey: Inequities in Student Involvement” (Inside Higher Ed)
- Ecological Validation (USC Pullias Center)
- University 101 (University of South Carolina)
🎓 Further reading on student success:
