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A graphic drawing of a building with a graduation cap at the top on a black background above the words "Call to Action" in white characters
A graphic drawing of a building with a graduation cap at the top on a black background above the words "Call to Action" in white characters

Culture Carries the Brand Farther Than Campaigns

July 7, 2026

Brand building on a college campus is a team sport. Campaigns matter, but culture ultimately determines how far the brand travels.