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The Challenges of Marketing a Product We Can’t Define
Unlike consumer brands, higher education’s product is more ambiguous, and that has implications for how and where marcomm shows up.
3 Questions for Amrit Ahluwalia, Host of the EdUp PCO Podcast
The future of professional, continuing and online education.
Penn’s Unprincipled Attack on Open Expression
The University of Pennsylvania has long had one of the worst speech codes on American college campuses. Its new proposed principles are worse.
3 University Press Editors, 6 Publishing Questions
Susan D’Agostino talks with editors at Oxford, Princeton and UNC Press about book acquisition meetings, unconventional book launches and words in book proposals that make their hearts sink.
Attrition and Career Ladders
The macroeconomic effects of pushing disproportionate risk onto the next generation are both larger than any individual employer and beyond the scope of their immediate concern.
What May (or May Not) Get University Employees Fired
Stories of performance and behavioral issues abound in higher education. From a list of scenarios, could you guess how many ended with someone being fired?
A Path Toward Equity in College Athletics Runs Through the Classroom
Amid the chaos of college sports, giving academic credit for athletic competition could return control to institutions—and show every student that their sport matters.