Using Spanish to Court Latino Students

February 8, 2010

Eastern colleges seeking to increase their Latino enrollments are starting to add admissions materials and programs in Spanish, the Associated Press reported. Bryn Mawr College started a Spanish version of its Web site. And the University of Pennsylvania is conducting some college admissions sessions in Spanish. Officials said that these efforts are in large part about reaching the families of prospective students, who play an important part in students' college decisions.

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