Asian B-Schools Unite to Compete With Western B-Schools

July 21, 2010

The business schools of Hong Kong University of Science & Technology and Nanyang Technological University, along with the China Europe International Business School and the Indian School of Business, will do joint recruiting and marketing, trying to position themselves as an "Asian Ivy League" of business schools, Bloomberg reported. "There’s the Ivy League in America, so we thought why can’t we Asian business schools do the same kind of thing" said Nick Soriano, director of marketing and admissions at Nanyang, in Singapore. "Even though we are very much each other's competitors, we thought we can all work together in trying to attract and convince people to come to Asia for their MBA."

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