A Gift Challenge Transforms Alumni Giving Rate
July 26, 2010

Trinity College, in Connecticut, is celebrating a significant increase in its alumni giving rate, encouraged by an anonymous donor. The Hartford Courant reported that the donor offered $5 million a year ago -- but only if the giving rate among living alumni hit at least 55 percent. The rate was 47 percent in 2008-9. Following a year of intense organizing, Trinity's rate is now just over 55 percent.


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