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UNCF Adds On to Its Famous Slogan

June 6, 2013
 

The UNCF, known since its days as the United Negro College Fund, is adding on to its famous slogan that "a mind is a terrible thing to waste." The New York Times reported that the UNCF wants more of an emphasis on the positive impact of supporting the education of students at historically black colleges. So the longstanding tag line (in use since 1972) has been altered to "a mind is a terrible thing to waste but a wonderful thing to invest in."

 

 
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