Betabrand, an online clothing store, has an unusual approach for models for its spring collection for women. All of the women in the ads have Ph.D.s or are doctoral candidates. Shoppers looking at the Del Ray Perfect Dress will find it modeled by a Ph.D. candidate in nuclear engineering at the University of California at Berkeley, and those interested in the Gray Confetti Popover Shirt will find it modeled by a woman who earned her Ph.D. in cognitive psychology at Stanford University. (The models are identified only with first names and their degrees.) Betabrand's founder, Chris Lindland gave a statement to Adweek about the new strategy: "When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun. Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?"
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