Betabrand, an online clothing store, has an unusual approach for models for its spring collection for women. All of the women in the ads have Ph.D.s or are doctoral candidates. Shoppers looking at the Del Ray Perfect Dress will find it modeled by a Ph.D. candidate in nuclear engineering at the University of California at Berkeley, and those interested in the Gray Confetti Popover Shirt will find it modeled by a woman who earned her Ph.D. in cognitive psychology at Stanford University. (The models are identified only with first names and their degrees.) Betabrand's founder, Chris Lindland gave a statement to Adweek about the new strategy: "When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun. Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?"
Opinions on Inside Higher Ed
Inside Higher Ed’s Blog U
Inside Higher Ed Careers
Hiring? Post A Job Today!
Browse Faculty Jobs
Browse Administrative Jobs
Browse Executive Administration Jobs
Trending Stories
- Long-term online learning in pandemic may impact students' well-being
- One police call, lasting damage at Smith
- New presidents or provosts: Medgar Evers Millersville Northwest State Ohio Dominican Oklahoma City S
- Professor suspended for saying Chinese word that sounds like an English slur
- South Carolina privates sue over provision denying them public funds
Expand commentsHide comments