The New Food Truck on Campus Is Starbucks

August 20, 2014

A pilot program from Starbucks this fall is testing a new way for the coffee giant to reach students and faculty members: through mobile trucks. Starbucks is launching the food truck approach on three campuses: Arizona State, Coastal Carolina and James Madison Universities. The company says that the trucks will have food and drink selections "nearly identical" to what can be found in a traditional Starbucks shop.


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