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Female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them, according to a new study in The Journal of Behavioral Addictions. One of the researchers, James Roberts, the Ben H. Williams Professor of Marketing at Baylor University, said the results were "astounding." He said that 'as cellphone functions increase, addictions to this seemingly indispensable piece of technology become an increasingly realistic possibility.”