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Knewton on Wednesday opened its doors to what the company called the "world’s first and only open adaptive learning platform," making its technology broadly available to instructors and students. The adaptive learning company has grown its business by lending its technology to publishers and educational-technology companies, but the new platform signals a more direct-to-consumer approach. In a press release, Knewton CEO Jose Ferreira described the platform as a "friendly robot-tutor in the sky" that will help instructors and students create personalized supplemental learning plans.