Keeping up with the educational technology market can be exhausting, what with its acquisitions, mergers, startups coming and going, and established companies expanding into new spaces. To help higher education leaders make sense of the market, Eduventures, the consulting and research firm owned by the National Research Center for College & University Admissions, on Thursday launched the 2017 version of its Higher Education Technology Landscape Report. The report describes more than 500 ed tech vendors and categorizes them across 42 different market segments. Major findings for this year's edition include:
- This year's report includes about 100 fewer vendor than last year's as a result of consolidation in the market or companies going out of business.
- The segments of the ed-tech market seeing the most new vendors and increased competition include eportfolios, online program management and student retention, among others.
- Meanwhile, segments such as courseware, learning analytics and learning management system providers and seeing the most consolidations.