Filter & Sort
Opinion
Getting Athletics off the Bench in Your Marketing
From D1 to D3, athletic programs drive a lot of interest in colleges and universities. Embrace it, and find ways to let athletics showcase your institutional brand.
Opinion
A Higher Ed CMO’s Dilemma: In-sourcing vs. Outsourcing
While today’s marketing communications landscape is challenging for higher ed, there are new opportunities to build an inside/outside team to meet the challenges.
Opinion
Navigating the Gray Between Buy-In and Co-Creation
An enduring brand strategy requires more than just stakeholder buy-in.
Opinion
Creating a Partnership With the Advancement Office
Despite the occasional challenges, creating a partnership between fundraising and marketing is essential.
Opinion
Institutional Branding Demands Presidential Ownership: An Open Letter to College and University CEOs
For an institutional branding effort to succeed, presidents must provide leadership and champion the cultural change that breathes life into a brand foundation
Opinion
Creating a Culture of ROI
Ensuring ROI on your institution’s communications and marketing requires leadership -- and buy-in.
Opinion
What’s the reputation of your institution worth?
Sustaining your institution’s reputation requires vigilance in the era of disruption and distraction.