Call to Action

Mara Zepeda shares the most common pitfalls of marketing measurement, and how to overcome them.

By Mara Zepeda

At Duke Magazine, an evolution from formulaic announcements to storytelling focused on alumni.

By Robert Bliwise

Donna Lehmann discusses the value of print and shares three tips for how higher ed marketers can use it best.

By Donna Lehmann

Lessons for managing leadership transitions.

By Tom Hinds

If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise.

By Paul Redfern and Peter Holloran

For marketers, preparation for the arrival of a new group on campus involves supporting IT and curricular initiatives as well as optimizing websites and other marketing channels.

By Michael Stoner

These three strategies will ensure a strong partnership.

By Kristi Eaves-McLennan

Brand-building efforts work best when everyone buys in.

By Roger Sametz