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Opinion
Marketing for Alumni Events: Principles in Practice
Using established marketing practices as the foundation for planning and execution, Clarkson University created a unique event that brings alumni back to campus to connect with students.
Opinion
Get Ready Now for the Next Campus Crisis in the Trump Era
Defining a crisis-management protocol to cope with the president’s leadership style is critical
Opinion
Meaningful Messaging
Crafting a flexible messaging framework that resonates with the right audiences
Opinion
Four Ideas to Implement Today on Social Media
Take advantage of inspiration from others — or an unexpected opportunity like a snowstorm — to gain likes and shares.
Opinion
Is Programmatic Advertising Brand Safe?
Tips to keep your digital ads off controversial websites.