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Opinion
The Same. But Different.
How higher ed marketers can practice a more honest form of the trade
Opinion
Differentiation and College Marketing
Don't blame the marketers alone for the lack of differentiation in higher ed.
Opinion
Why GMU’s Renaming Work Has Only Just Begun
Institutions considering a name change should keep these three things in mind.
Opinion
Effective Social Media = Storytelling
Creating and telling great social stories keeps higher education relevant for our audiences across media and channels.
Opinion
The Case for Podcasts in Your Marketing Mix
Growing in popularity, podcasts offer benefits other forms of communications don’t.
Opinion
Managing Your Brand with Innovative Content
Joel Pattison shares examples of innovative ways institutions use content to reveal their brands.
Opinion
Marketing Metrics and Getting Back to Basics
Just because we can measure it, does it mean we need to?
Opinion
Talk About Diversity (Without Offending Everyone)
It’s 2016 -- time to rethink how we talk about diversity and inclusion, and create marketing materials that resonate with students.