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Benchmarking the Digital Business of Higher Ed Marketing
Marketing and communications staff can help to move their institutions toward embracing digital business thinking and practices

Know Your Title IX
Voicing different views, no matter how respectful or reasoned, about sexual assault and other contentious issues has become increasingly difficult on campuses these days, argues James Moore.

How to Market Your Book Through Social Media
Anthony Ocampo provides three tips for cultivating a community and curating a conversation.
’The Human Tide’ and the Baby Boomlet in Population Books
On destiny and demography.
The Most Common Comment at Open House This Year
When students are still deciding.
Business Travel and Graduate School
With careful forethought, you can successfully manage business travel and graduate school.

AI for Empathy?
The most profound use for artificial intelligence on campus may stem from its ability to listen to students at scale, write Drew Magliozzi and Joel Lee.

Of Youth and Bad Behavior
Actions by our students and other young people may anger us, but we should go slowly before rushing to judgment, counsels Rob Weir.
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