Today on the Academic Minute, Hemant Sashittal, professor of marketing at St. John Fisher College, details how certain brands are using Snapchat to get in touch with a younger audience. Learn more about the Academic Minute here.

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A young visitor gets a close-up look at a Tylosaur fossil at the Sternberg Museum of Natural History, a part of Fort Hays State University in Hays, Kan.
Business Cost-Cutting

The Price of Closing a University Museum

Fort Hays State University is closing its natural history museum to help absorb a $2.4 million state budget cut.

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Scott Jaschik

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