Friday, April 1, 2016 - 3:00am

Knowing how to use the latest social media platform can be a boon for your brand. In today's Academic Minute, St. John Fisher College's Hemant Sashittal details how certain brands are using Snapchat to get in touch with a younger audience. Sashittal is professor of marketing at St. John Fisher's School of Business. A transcript of this podcast can be found here.

Download Episode (2.29 MB)


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