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Can a Marketing Push Solve UW Madison’s Political Woes?

Wisconsin’s flagship spent the past year entangled in political battles with state lawmakers. Could a new advertising campaign put it back in their good graces?

Student Aid Forms Start Trickling In

After a two-month delay, the U.S. Education Department began sending FAFSA forms to colleges last week. College officials are eager to get to work, but slow pace and technical holdups threaten further delays.

The Politics of College Choice

Research shows that students care a great deal about the policies of the state in which they attend college, especially on issues like gun control and abortion.

The SAT Enters the 21st Century

The College Board’s ubiquitous standardized test is now exclusively digital and significantly shorter. It’s a big change at a decisive moment for the testing industry.

Untangling the Bungled FAFSA Launch

Politics, priorities and a set of unforced errors unraveled the Education Department’s best-laid plans for a federal aid overhaul. Critics say they should have seen it coming.