Filter & Sort
Opinion
What Brand Does Your Website Communicate?
Fran Zablocki shares four examples of how your .edu will either fulfill or break your brand promises.
Opinion
The Crisis Is Over: Now What?
Debriefing after a crisis can help uncover new opportunities and improve your process.
Opinion
Tune Up Your Website for Prospective Shoppers
Most institutions consider prospective students to be the most important audience for their website. Given that reality, it essential to make sure that they can find the information they need when they’re shopping for their college education.
Opinion
Making the Choice to Partner with Athletics
How communications can take advantage of the audience athletics draws to an institution.
Opinion
Seeking DIY Brand Compliance
Donna Lehmann shares three things brand managers can do to help campus partners uphold brand compliance.
Opinion
Are You Ready to Be on Snapchat?
Paul Redfern offers four signs you aren’t ready to be on the social platform -- and his advice for a Snap-strategy if you are.
Opinion
Show, Not Tell, in Marketing to International Students
Lofty (yet unsubstantiated) claims of “high-quality teaching” or graduates who “go on to start amazing careers in a variety of well-known companies” don’t cut it for international prospects. Real evidence is needed.