Call to Action

Susan T. Evans offers advice and examples of how to build your marketing governance plan organically.

By Susan T. Evans

Making the case for faculty involvement in media relations

By Syd Steinhardt

Tim Jones reminds us that our audience isn’t “everyone” and shares ideas for better segmentation.

By Tim Jones

7 ways to make the most of professional associations

By Ellen Ryder

Two powerful reminders as the academic year begins

By Peggy Kuhr

Appeal to the elephant and the rider.

By Seth Odell

Prospective students — both teens and older students — are repeat visitors to the “academic program” pages on higher ed websites. Make sure that they can find them -- and that content meets their needs.

By Michael Stoner

Three common scenarios show us how

By Jim Newberry