Call to Action

How faculty and staff can work with marcomm teams to set and meet mutual goals in 2022.

By Jenny Petty

Building genuine relationships is critical to public relations success.

By Chris Stout

Flexibility and adaptability are what’s needed in the “new abnormal.”

By Jaime Hunt

Helping campus constituencies understand marketing decisions.

By Mary Dolheimer and Rebecca Shineman

Emotion can fuel great writing. It can also be a vulnerability. Consider these steps to ensure your arguments are sound.

By Melissa Richards

A study of current strategic plans across higher education indicates that colleges and universities still consider marketing to be primarily a promotional function.

By Rob Zinkan

Why you should consider a guide to inclusive language for your campus and what it should cover.

By Joanna Templeton