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Opinion
Clear, Concise Writing: It’s the Law (Seriously)
How to capitalize on the movement to simplify academic writing.
Opinion
The Guessing Game: Where Will Your International Students Come from in 10 Years?
Megan Brenn-White looks at the next decade of international student recruitment.
Opinion
University of Missouri Protests and Communications Implications
Guest blogger Kevin Anselmo shares his perspective on lessons for communicators from what is happening at the University of Missouri and other institutions across the country.
Opinion
The Importance of a Cohesive Brand for Millennials
Millennials demand a consistent brand experience, and if they don’t get it, they will move on to those who can give it to them.
Opinion
Proactive Planning for Crisis
Rachel Reuben shares 8 steps to make proactive communication planning for crisis and issues management a priority on your campus.
Opinion
A Good Wife's Tale
Pop culture references about higher ed provide necessary insight on where we, as an industry, are vulnerable and the topics we need to address.
Opinion
Marketing in Higher Education: The 4 P’s Model
In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is responsible for elevating...
Opinion
Marketing the Coolest Content on Your Campus May Pay Off
Evaluation of a MOOC at Kennesaw State University shows why campus marketers can't ignore the coolest content on campus in their content marketing activities.