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How your institution can take advantage of Google's new college search tool

The pitfalls that plague higher education communications have remained fairly consistent over the last 40 years. Donna Lehmann takes a look at the history of viewbooks and recaps some of those challenges.

What higher ed can learn from premium brands about gimmicks.

Journey mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles.

Make summer productive by taking proactive steps to ensure that students who have deposited enroll.

Creating an experience map of a problem provides a nuanced way of exploring your challenge and developing a dynamic model for addressing it.

Why devoting 20 minutes to your university’s 280 characters isn’t asking too much.

Following these eight simple steps will help you give your creative team valuable, constructive feedback.