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Five reasons universities should look inside first for creative communications. Guest blogger David Baker makes the case for building and keeping talent on campus.

By David Baker

Experienced marketers in higher ed, 76 percent of whom have led a brand strategy project at their institution, offer some thoughts about engaging their communities in developing and rolling a brand strategy.

By Michael Stoner

It’s time to break the cycle of copycat crises.

By Teresa Valerio Parrot

Today, it's essential for college and university marketers and communicators to be connected to each other -- and to their communities.

By Michael Stoner

What we hope to accomplish on our new higher ed marketing blog.

By Teresa Valerio Parrot