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Opinion
A CMO’s Thoughts on 'Why Your Department Needs Social Media'
Paul Redfern advocates for an integrated marketing solution when it comes to your academic department's social media presence.
Opinion
Tell Internal Audiences First
Faculty, staff and students should hear important news from campus leaders, not just the media.
Opinion
Customer Service Is Not A Four-Letter Word ...
... Even in higher ed. Deb Maue shares fives ways you can improve your institution's customer service.
Opinion
Social Media: You're Probably Doing it Wrong
Deciphering why your prospective students aren't yet engaged and tips for reaching them.
Opinion
Stories Matter, So Make Yours Better
Tim Jones shares five ideas to help you find better stories and improve your brand narrative.
Opinion
The Dangers of Collaboration and Consensus
Reclaim the true meanings of these terms to avoid power dynamics and politics.
Opinion
Applying Microeconomic Theory to Marketing Practice
If you think the cost of developing a shared brand across your campus is pricey, consider the opportunity cost of not doing so.
Opinion
Working Smartly for Your Alma Mater
Keeping perspective is critical to effective media and marketing efforts.