Call to Action

Most institutions consider prospective students to be the most important audience for their website. Given that reality, it essential to make sure that they can find the information they need when they’re shopping for their college education.

How communications can take advantage of the audience athletics draws to an institution.

Donna Lehmann shares three things brand managers can do to help campus partners uphold brand compliance.

Paul Redfern offers four signs you aren’t ready to be on the social platform -- and his advice for a Snap-strategy if you are.

Work from the inside out.

Lofty (yet unsubstantiated) claims of “high-quality teaching” or graduates who “go on to start amazing careers in a variety of well-known companies” don’t cut it for international prospects. Real evidence is needed.

Susan T. Evans offers advice and examples of how to build your marketing governance plan organically.

Making the case for faculty involvement in media relations