Filter & Sort
Do International Students Need Special Marketing Materials?
Guest author Megan Brenn-White outlines why international students benefit from specific information and unique marketing materials.
Three Shifts Can Set Your Recruitment Effort Apart
How can your institution better move prospects to inquire, visit, apply, deposit, and matriculate?
Content, Content Everywhere
How can communications professionals mine high-quality content from our college communities?
Engaging Millennials, Planning for Gen Z
Despite stereotypes, the students of today (and tomorrow) are news consumers. Plan accordingly.
Nimble Communications Requires a Solid Foundation
By developing a solid foundation for online communications, higher ed marketers can be more nimble in responding to new technology and online services.
Increasing Success with Op-Eds
Tips for taking advantage of opinion opportunities.
A CMO’s Thoughts on 'Why Your Department Needs Social Media'
Paul Redfern advocates for an integrated marketing solution when it comes to your academic department's social media presence.
Tell Internal Audiences First
Faculty, staff and students should hear important news from campus leaders, not just the media.