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Opinion
More Thoughts About Engaging a Community
Experienced marketers in higher ed, 76 percent of whom have led a brand strategy project at their institution, offer some thoughts about engaging their communities in developing and rolling a brand strategy.
Opinion
Universities Behaving Badly
AHELO is the higher education equivalent of the Programme for International Student Assessment (PISA). Not everyone is keen on this.
Opinion
Jumping in the Deep End
Terri E. Givens describes her decision, six years after returning to a faculty job, to become a provost.
Opinion
Get Your Head Out of Your Apps
David Jaffee laments the cell phone-addled students he encounters as he walks across his campus.