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November 23, 2024

Oops. We Forgot to Teach Faculty How to Write

Do effective presidents need to learn how to overcome their academic training to communicate with non-scholarly humans?

By  Rachel Toor

The Sandbox

Inside Higher Ed Insider
Illustration of a person buried under a lot of paper

From Rachel Toor

We academics do not communicate like most people. One keen observer of scholarly life pointed out how it typically goes when a listener is confused:

Listener: I cannot understand what you are saying.

Speaker: Let me try to say it more clearly.

But in scholarly writing in the late 20th century, other rules apply. This is the implicit exchange:

Reader: I cannot understand what you are saying.

Academic Writer: Too bad. The problem is that you are an unsophisticated and untrained reader. If you were smarter, you would understand me .

The exchange remains implicit, because no one wants to say, "This doesn't make any sense," for fear that the response, "It would, if you were smarter," might actually be true.

Even though there are plenty of "nontraditional" presidents, most still come from the academic ranks. Habits of speech and mind can be hard to break. But smash them we must, if we want to communicate beyond our training and "tell our stories better."

To continue quoting from the essay I started with, “What is at stake here: universities and colleges are currently embattled, distrusted by the public and state funding institutions.”

Can we offer an “invitation to nonspecialists to learn from [what we] study, to grasp its importance and, by extension, to find concrete reasons to see value in the work of the university?”

Perhaps. “This is a country desperately in need of wisdom, and of clearly reasoned conviction and vision…. In a society confronted by a faltering economy, racial and ethnic conflicts, and environmental disasters, 'the woods are burning,' and since we so urgently need everyone's contribution in putting some of those fires out, there is no reason to indulge professorial vanity or timidity.”

More than thirty years ago, historian Patty Limerick gave a speech to what was then called the Association of American University Presses. A version appeared in The New York Times on Oct. 31, 1993, with the headline: “Dancing With Professors: The Trouble With Academic Prose.”

She argues that because professors are the people no one wanted to dance with in high school, they exact revenge by lording their smarts in impenetrable prose and hazing their mini-me grad students. 

It didn't matter all that much when libraries had standing orders with university presses, there were plenty of professorial jobs, and everyone needed to earn tenure. Now those turkey vultures have come home to roost. 

On a panel at the recent annual meeting of the Association of Public & Land-Grant Universities, a former governor and current president of a state flagship said, "it's not a good idea to tell the guy with the purse strings 'you just don’t understand.' "

When he was a legislator, higher ed leaders came to him hat in hand saying, "you need to support us." We have all heard the duh that follows, only sometimes left unsaid.

What he didn't say was, You are arrogant asshats. Tell me why the work you're doing should matter to me?

One of the leaders on the APLU panel suggested putting professors in front of legislators to talk about their research.

I almost screeched, No!  

That might only make things worse. While a handful of brilliant scholars are able to write beautiful books, there's little room in a graduate curriculum, even (especially!) in the humanities, to focus on the skill that undergirds all success: the ability to communicate clearly and to reach different audiences. 

Consider this: We often leave the teaching of the hardest course in a university (first-year composition) to those with the least experience (graduate TAs).  After that, there's little  instruction in writing well.  

If you wonder what's at stake, especially with apps and programs that can turn the vividness of the King James Bible into writing that would be more acceptable to thesis advisers, scholarly journals, and tenure committees, have another look at Orwell's 1946 essay, "Politics and the English Language." 

It's nothing less than the rise of totalitarianism. 

We all need to learn to translate why what we do is important to others, and to say things as clearly as possible, without condescension or resorting to jargon. Part of the blame for the lack of confidence in the value of higher ed surely lies with us. We did this to ourselves. (And you're right: no one wanted to dance with me in high school.)

Here are thoughts from two presidents who learned to overcome their disciplinary training.

The writer is a current president
 
Like anyone who wants anything from anyone, I rework my bio depending on who I'm meeting with. When it's elected officials, out goes all the academic stuff—prizes won, courses taught, where I earned my degrees.
 
Instead, I open with the fact that I grew up in a rural community, was hired into my first paying job at 12 and have never not worked since then, and spent a year after graduation building railroad track. Elected officials almost always bring a set of negative assumptions about higher ed to our initial meetings. I remember this. 
 
I write all my own memos, speeches, commencement addresses and the like. At a painfully obvious level, I try to write more like Hemingway than Foucault. That’s easy to do because I couldn’t write like Foucault even if I wanted to, which, having struggled through his work, I don’t.
 
So, here’s the rub: as graduate students and professors (especially in the humanities) we are trained to make forceful, hopefully unassailable assertions and arguments, and if we do so with the sharpest of pens (tongues), all the better to demonstrate the superiority of one’s argument. This is exactly the wrong way to communicate as a president, when empathy, collegiality and reaching across a broad audience is the order of the day.

The writer is a current president

My university recently held the first in a planned series of public panels to showcase our faculty's research. The panelists were relatively early-career scholars in public health-related fields, and I was impressed with how clearly and savvily they spoke about their work and its implications for behavior and policy. The contrast between their evident training (and self-training) and my own graduate-school immersion in arcane language could not be stronger.
 
As a president, my board (and others) have taught me to write for an audience that has time only for the main points. They want frequent and brief communications: What do I need to know and what do you want me to do in light of that knowledge? 
 
I hold that in mind for all my public communication, too. It's a continual process of editing myself down. Scholarly writing often functions by first taking something away—a reader's assumption, another scholar's claims—and offering something new in its place. Presidential communication must first establish what we are providing before it has the right to ask for something in return.

If you want to get this email, please become a member

The Sandbox makes visible the challenges experienced by presidents and chancellors;  we provide an outlet for them to write freely and anonymously. However, readership is open to anyone.  Email me if you have questions.

Image of dog in deep snow

The long dark winter started in early November this year. 

JOIN TODAY

 

The Sandbox

Not your typical weekly newsletter. This is a space where presidents and chancellors can say what they really think without fear. Everyone is welcome to read, but only those who have been in the top job can submit to us. The Sandbox, by Rachel Toor, is an exclusive benefit of our paid Insider membership program.

 

 

The Sandbox Archive

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August 29, 2026

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August 15, 2026
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