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Opinion
A Recipe for Viral Content
What are the four characteristics of social content that achieves “viral status?”
Opinion
Back to Basics: The Benefit of the Benefit
Starbucks’ marketing success can teach higher ed how to move past features and communicate the benefit.
Opinion
Lessons from Cookie Monster
Blogger Deb Maue provides five lessons for higher ed marketers based on Apple’s iPhone 6 commercial.
Opinion
6 Ways to Raise the Bar on Higher Ed Videos
Short attention spans mean you need to up your game. Here’s how.
Opinion
Mindful Speech: Required for #HigherEd Leaders
In 2016, wise leaders speak carefully, after listening and thinking, to avoid disrupting their communities.
Opinion
Successful Messaging Strategy Demands Discipline
Bring an extra measure of discipline to the art and science of higher ed marketing by creating messages that demonstrate these six features.
Opinion
4 Tips for Keeping Your Head Above Water
It’s hard to work on the front lines of the emotional highs and lows of a situation, but keeping your head in the game and above water might just get you through your next foray into crisis.
Opinion
5 International Marketing Lessons for Domestic Recruitment
From understanding your audiences to building emotional connections, Megan Brenn-White explores marketing lessons to impact your recruitment.