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August 08, 2026

“Life Changes in the Instant”

Things were going great until they weren't. How do you preserve institutional mission in the face of so many challenges?

By  Rachel Toor

The Sandbox

Inside Higher Ed Insider
Image of person dealing with a problem

From Rachel Toor

Joan Didion, in her shattering memoir about the death of her husband, The Year of Magical Thinking, wrote, “Life changes fast. Life changes in the instant. The ordinary instant. You sit down to dinner and life as you know it changes.”

We all know that is true when it comes to losing people we love. And those of us in Spokane, Wash., were reminded painfully when we watched parts of our city be overtaken by wildfires. Thanks to everyone who reached out to ask if my husband, Toby, and I (and our dog, Harry) were okay. We are, for now. But things could change with the direction of the wind. And for so many of our friends, colleagues, and students, life will never be the same.

For a long time, we could safely say that the pace of change in higher education was glacial. But the metaphor no longer holds; now those big hunks of ice are melting as rapidly as budgets, enrollment numbers, and public confidence in our sector.

It makes no sense to me to divide people into two neat camps: resisters and reformers. Even if there are those who identify as such, the excluded middle is where the real stuff and the majority resides.

We’ve seen varying degrees of mission creep—what I’ve come to think of as the smoothie-ification of higher education, where institutions that had been unique get dumped into a blender so they can be just like everyone else.

Everyone wants to believe they’re just a mini-me of Harvard, Michigan, and Amherst. That’s good for no one. Even the community colleges, the draft horses of our sector, are not immune to the pressures to expand from their missions.

The math seems to be telling us that we have too many institutions for not enough people seeking degrees. So what’s the answer?

The writer is a current president.

Last year was one of the strangest emotional whiplashes of my presidency.

In the fall, we celebrated the largest enrollment in institutional history. Our campaign exceeded expectations. The board was energized. Alumni were optimistic. Donors were engaged. For a brief moment, it felt as though perhaps we had finally escaped the gravitational pull that has consumed so many small colleges over the last decade.

Then spring semester arrived.

Our budget projections worsened almost overnight: Inflation consumed us. A surprise mold outbreak and a few down elevators crushed our physical plant budget. Legal costs doubled from the year below. Winter proved so cold that utilities skyrocketed. And financial aid needs grew at unsustainable rates.

Add in personnel challenges and the resulting problems from those team members, and the euphoria from the fall rapidly dissipated.

And yet, the external perception remained unchanged. Once a college announces record enrollment or campaign success, many people understandably assume the hard part is over. It becomes strangely difficult to explain that a successful year in modern higher education often simply means you have purchased yourself another year to keep solving the same impossible math problems. It is easy to see why so many presidents look exhausted even while standing at podiums announcing victories.

What has complicated things further for me this year is the growing pressure to expand into programs, certificates, and workforce initiatives that would have been considered well outside our institutional mission even five years ago. Local employers want quick-turn credentials. Community leaders want immediate labor force solutions. Trustees ask practical questions about market demand. Consultants arrive with slide decks explaining where enrollment growth supposedly exists.

And the truth is, they are not wrong. But neither is the small voice in my head asking what happens if, in the pursuit of sustainability, an institution slowly ceases to recognize itself.

I suspect this is one of the defining tensions of the current era of higher education, particularly for tuition-dependent institutions. We are simultaneously told to innovate aggressively and preserve our identity faithfully. Expand access but reduce costs. Serve workforce needs but defend the liberal arts. Operate more like businesses while also being criticized whenever we do.

The strange thing is that I remain optimistic. Not naively optimistic, but stubbornly so. Because I do believe colleges can evolve thoughtfully. I believe adaptation is necessary. I also believe mission matters deeply. What I no longer believe is that any of these decisions are as obvious or morally clean as people often pretend they are from the outside (heck … it comes from the inside, too).

Perhaps that is the real work of the modern presidency: trying to thread a needle that grows narrower every year—between celebrating success and foreshadowing ongoing challenge, mission and market, access and sustainability, innovation and identity—all while everyone around you insists the path forward should be perfectly obvious.

https://bit.ly/4iZ5wlB

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photo of dog at the beach

Walton Cudd and I attended a PSU executive team retreat at the Orgeon coast early this week. One of us enjoyed frolicking on the beach. The other says the ocean is totally wasted on her.

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The Sandbox

Not your typical weekly newsletter. This is a space where presidents and chancellors can say what they really think without fear. Everyone is welcome to read, but only those who have been in the top job can submit to us. The Sandbox, by Rachel Toor, is an exclusive benefit of our paid Insider membership program.

 

 

The Sandbox Archive

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September 12, 2026

What Does a College Student Look Like?

August 29, 2026

Wackadoodle Newsletter Turns 3

August 22, 2026

Presidents: Quit Yer Whining

August 15, 2026

Gay Presidents Are Here, They’re Queer, and They’re Scared

August 1, 2026
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