Call to Action

Marcomms’ unique opportunity to transform higher ed.

What communicators -- and their institutions -- need to prioritize to create a more inclusive campus.

Keeping students, colleagues and our teams engaged is not impossible during this time, but it requires intentionality.

A well-developed media profile requires strategy and time.

Lessons from Disney+ on virtual engagement.

Why followers and engagement rate don’t matter, and how marketers should measure social media to better reflect campus priorities.

Virtual platforms have transformed recruitment for the better.

Now is the time for university communicators to fully leap ahead into digital-first practices, because too much is at risk.